Websites & online visibility
A website that explains your business, clearer existing pages, or help with your Google Business Profile.
For business owners · OPS Business Solutions
Make your business
easier to find,
understand,
and choose.
Websites, useful photos and short videos, branding, social content, and clearer customer information. Practical help for businesses across the Black River community and surrounding areas.
Local search & Google Business ProfileClearer pages and accurate business information, with the right scope for your website or profile.
What can OPS help with?
Photos, video & social content
Images captured at your business, short videos and reels, or social posts made from the materials you already have.
Branding, graphics & print materials
A logo or brand refresh, plus useful materials such as flyers, menus, signs and customer handouts. Design files only; printing is not included.
Promotions & customer communication
Seasonal announcements, a clear offer, customer FAQs, guest guides or an agreed email campaign.
An OPS project
Built by OPS.
This website and the Black River Guide are OPS projects. Browse the guide to try the search and filters, explore the pages, and see how the site works on your phone.
Try the Black River GuideThree useful starting points
Choose the part that needs attention. These link to the same services below, not extra packages.
Website Refresh
Up to five existing pages and one revision round.
Essential Website Refresh & Mobile Improvements$450–$1,000One-time project
See scope and inquireExisting Website Search Cleanup
Research and agreed improvements across up to five existing pages. Google Business Profile setup is a separate service.
Local SEO & Website Cleanup$350–$750One-time project
See scope and inquireCustomer FAQs & Guest Guides
Up to 20 questions or approximately eight pages.
Customer FAQs & Guest Guides$350–$650One-time project
See scope and inquireBusiness Solutions services
Open a category for deliverables, prices and a service-specific inquiry. Required materials, access and revision limits are agreed before work starts. Shared project terms.
Websites
Websites
For businesses whose website makes it difficult to find information, inquire or follow an existing booking path.
Website & Booking Path Optimization
For businesses whose visitors struggle to reach the right inquiry or existing booking destination.
$250–$450
One-time project
One customer journey and up to five agreed corrections.
Essential Website Refresh & Mobile Improvements
For owners with a usable website that needs clearer content or a better mobile layout.
$450–$1,000
One-time project
Up to five existing pages and one revision round.
Focused Landing Page or Single Page Website
For one offer that needs one focused destination.
$650–$1,000
One-time project
Up to six sections, supplied materials, basic search settings and one revision round.
Small Business Website
For a business that needs its core information brought together on a small website.
$1,100–$1,800
One-time project
Up to five pages, supplied content and images, two revision rounds and handoff.
Website Usability Review
For owners who want to identify customer friction before changing their site.
$175–$300
One-time project
Up to five pages and one important customer journey.
Website Updates & Care
For owners who need a limited, recurring website update routine.
$85–$125 monthly
Monthly
Up to one hour of content updates, key link checks and an update record.
Local search & Google Business Profile
Local search & Google Business Profile
For local businesses with inconsistent search information or customer questions that their pages do not answer.
Local SEO improves local search foundations: accurate business details, useful pages and consistent listings.
GEO organizes business information that generative search systems may pull together. AEO presents clear answers to real customer questions.
These labels share work, not three separate technical systems. We agree which pages, answers and search foundations need attention and charge overlapping work once. Structured data is used only where it fits the visible content, not as a promise of AI placement.
No rankings, AI mentions, leads, sales or bookings are guaranteed. Google’s guidance on shared search foundations.
Local Search Visibility Audit
For local businesses that need a documented picture of their search presence.
$175–$300
One-time project
One location, website/profile/listing review, ranking baseline and up to three competitor comparisons.
Local SEO & Website Cleanup
For local businesses with existing pages that need clearer search foundations.
$350–$750
One-time project
Research and agreed improvements across up to five existing pages. Google Business Profile setup is a separate service.
Google Business Profile Setup or Improvement
For eligible businesses that need an accurate, owner-controlled Google profile.
$175–$300 per eligible location
One-time project
Business Listing & Citation Cleanup
For businesses whose name, contact details or location information differs across listings.
$150–$300 plus approved external submission fees
One-time project
Up to 15 priority listings.
AEO & GEO Content Improvements
For businesses whose services and customer answers are difficult to understand online.
$300–$600
One-time project
Up to ten customer questions, three existing pages and appropriate structured data.
Local Search Monitoring & Maintenance
For owners who need periodic observations and limited corrections after setup.
$150–$250 monthly
Monthly
One location, up to 15 search terms, reporting and up to one hour of corrections.
AI Search Visibility Monitoring
For owners who want documented observations of how selected tools answer agreed questions.
$100–$175 monthly
Monthly
Up to ten agreed prompts across selected supported tools, with observations and recommendations.
Business information
Business information
For businesses spending too much time explaining the same details or correcting conflicting information.
Business Information Review
For businesses with conflicting details across their website and profiles.
$175–$300
One-time project
Website and up to five profiles, master facts and agreed corrections.
Listing, Offer & Service Presentation
For an offer or listing that needs clearer descriptions and conditions.
$250–$450
One-time project
One offer or listing, descriptions, conditions and up to five FAQs.
Customer FAQs & Guest Guides
For teams repeatedly answering the same visitor or customer questions.
$350–$650
One-time project
Up to 20 questions or approximately eight pages.
Client Onboarding & Welcome Systems
For businesses whose new customers need clearer next steps.
$350–$650
One-time project
Documented process, checklist, timeline and up to five message templates.
Inquiry & Intake Form Setup
For businesses that need structured inquiries delivered to an agreed spreadsheet.
$175–$350
One-time project
One form with up to 15 fields, basic conditional logic, notifications, spreadsheet destination and testing.
Print, QR & Onsite Information Design
For customers who need clear information while on location.
$150–$300
One-time project
One item, up to two sides, with one revision round.
Branding, photography & content
Branding, photography & content
For businesses that need a recognizable identity and clear, consistent customer materials.
On-location Business Photography
For businesses that need current images to help customers understand what they offer.
Quoted by project
Agreed on-location project
Usable, edited images of your business, property, products, spaces or other agreed subjects for your website and social channels. The visit and final images are defined in your written quote.
On-location Short-form Video
For businesses that need usable short videos of their space, products or agreed activities.
Quoted by project
Agreed filming and editing project
On-location filming and editing for agreed short business videos, social content or promotional pieces. This includes capturing new material; editing footage you supply remains a separate service.
Brand Identity & Logo Development
For businesses creating a new identity or replacing an existing one.
$650–$1,200
One-time project
Two initial directions, refinement of one, two revision rounds, usage reference and agreed exports.
Brand Presentation Refresh
For businesses keeping their identity but improving how it is applied.
$500–$900
One-time project
Existing identity applied consistently to up to three materials or templates.
Business Story, About Page & Media Kit Development
For owners who need a clear, factual introduction to their business.
$300–$650
One-time project
An owner-approved business story, About page or media kit based on supplied facts. The selected formats and revision limits are agreed before quoting.
Social Content Batches
For businesses with usable assets but no ready-to-publish batch of posts.
$250–$350 for six posts using supplied assets
One-time project
Expanded Social Content Batch
For businesses planning a larger content batch across two platforms.
$450–$650 for twelve posts adapted to two platforms
One-time project
Short Promotional Video Editing
For businesses with supplied footage that needs a focused promotional edit.
$250–$450
One-time project
One video up to 30 seconds from up to 15 minutes of supplied footage, one aspect ratio and one revision round.
Additional Video Format
For an approved video that needs another format.
$50–$100 per adaptation
Per adaptation
Campaigns
Campaigns
For businesses preparing a seasonal opening, event, promotion or reason for customers to return.
Seasonal Openings & Information Updates
For businesses whose seasonal dates, offers or visitor information are changing.
$250–$450
One-time project
Up to three pages or accessible profiles and two announcement assets.
Event & Limited Time Campaign Strategy
For an event or time-limited offer that needs coordinated information.
$350–$650
One-time project
Brief, four social assets, one email draft, destination check and schedule.
Local Partnership & Collaboration Strategy
For businesses exploring a clearly defined local collaboration.
$250–$450
One-time project
Up to five potential partners, a proposal and outreach drafts.
Recruitment & Hiring Promotion Package
For a business that needs to explain an open role and application route.
$225–$400 per role
One-time project
Owner-approved hiring information and promotional materials for one role, with a clear application route. Exact formats are agreed; applicant screening and HR advice are not included.
Return Guest & Customer Reengagement Campaign
For businesses with an authorized customer list and a reason to reconnect.
$250–$450
One-time project
One email, two social assets and results summary using an established authorized list and platform.
Customer Referral Program Strategy & Tracking
For businesses that need clear referral terms and a manual record.
$250–$450
One-time project
Program structure, approved wording and manual tracking sheet.
Planning and measurement
Planning and measurement
For owners who need a clear next step, useful records or a practical handoff.
Business Strategy & Customer Experience Review
For owners who are unsure which customer-facing improvement comes first.
$175–$300
One-time project
A review of the agreed customer journey and public information, with prioritized written recommendations. Implementation is quoted separately.
Customer Review & Reputation Strategy
For businesses that need a consistent, honest review-request and response approach.
$175–$300 once
One-time project
An honest review-request approach, response guidance and owner routine. No fabricated reviews, filtering out negative reviewers or rewards for positive reviews.
Marketing Performance & Inquiry Tracking
For owners who need an organized record of inquiries and their sources.
$200–$350 setup
One-time project
An agreed inquiry log and measurement definitions using available, authorized records. The fields and handoff are set in the written scope.
Marketing Performance Report
For owners who need a readable summary of available results and gaps.
$100–$175 per report
Per report
A dated summary of available measures, observations and data gaps. A report does not establish what caused a result.
Website Analytics Setup
For owners who need agreed website actions measured in an authorized account.
$250–$450 for one website and up to three agreed events
One-time project
Marketing Dashboard Setup
For owners who need a small set of useful measures in one place.
$250–$450 for up to three available sources and six useful measures
One-time project
Owner and Staff Handoff & Account Organization
For teams that need to find their files, account owners and update instructions.
$200–$350, including one session up to 60 minutes
One-time project
Working with OPS
Clear from the start.
Tell me about your business.
Send your business name, website if you have one, the issue, and any important dates. A free 15–20 minute fit conversation helps confirm whether OPS is the right match. Audits and written plans are paid work.
Agree on a useful scope.
You receive a written proposal covering deliverables, pricing, revision limits, responsibilities, and any outside costs. We check access and supplied materials before promising work on a particular platform.
Review the work and take ownership.
You review the agreed drafts or preview. We check the deliverables and provide the files and handoff listed in the proposal. Publication or account changes require your approval.
Before you inquire
A few useful answers.
Can I start with one small problem?
Yes. A focused correction or review may be enough. You do not need to buy a larger package or ongoing support to get started.
Will you replace my logo or rebuild my site?
Only when agreed. OPS offers original identity and logo development as a separate branding project. A presentation refresh applies the identity you already own. Website improvements preserve sound work whenever practical.
Can you help with Google Business Profile?
We can review your public information and identify corrections. Setup and improvement are available for eligible locations with owner authorization and appropriate access. Individual vacation homes and businesses that operate only online are not automatically eligible.
What’s included in on-location photos and video?
On-location photography and short videos help customers see your business, property, products, or services more clearly.
Before booking, we’ll agree on the location, subjects, visit length, final photos or videos, editing, formats, timing, and price. Any travel costs or special requirements will be included in your quote.
Already have footage? Editing supplied footage is available as a separate service.
Do content services include posting or customer replies?
Content-only batches prepare materials for your approval. Scheduling, social content with scheduling, public comment support and email services have their own defined scopes. None includes unlimited management or round-the-clock inbox coverage.
How do pricing and payment work?
Existing price ranges and payment terms are listed in the shared project terms. The two on-location capture services are quoted by project. Your written agreement confirms the work and any outside costs before you commit.
Will I be charged twice for overlapping work?
No. Shared research, discovery, setup, and duplicated content are counted once in the written scope. Additional work or outside costs need approval.
What do I own afterward?
Your existing materials and accounts stay yours. The proposal lists the final files, usage rights, and any editable source files included. Client information is not reused in another business’s project.
Do you guarantee rankings, leads, or compliance?
No. We deliver the agreed work and correct our own scope or technical errors under the agreement. Search results and sales depend on factors outside OPS’s control. Accessibility checks are practical improvements, not a legal compliance certification.
Are there projects OPS does not take on?
OPS does not offer custom reservation engines, complex payment systems, bots for missed calls or appointments, daily unlimited management, or legal, accounting, HR, cybersecurity, crisis, or river safety advice. The service guide’s exclusions for political content also remain in place.
Is this a separate company from One Paddle Society?
No. Business Solutions is a service line within OPS. Lesterville is home base, and the work serves businesses throughout the Black River community and surrounding areas.
Let’s talk about your business
Tell me about
your business.
Not sure what you need? Tell me what’s getting in the way. A few details help me understand the problem and suggest a next step. The introductory fit conversation is separate from a paid audit or written plan.
5Social and email
Social and email
For businesses that need an agreed content routine using accounts, assets and audiences they own.
Social Media Profile Setup & Refresh
For businesses with missing or inconsistent social profile details.
$150–$250 for up to two profiles
One-time project
Social Media Scheduling
For businesses with approved posts ready to schedule.
$100–$150 monthly for up to eight approved posts across two platforms
Monthly
Creation is separate.
Social Content & Scheduling
For businesses needing both content creation and a defined publishing routine.
$350–$500 monthly for eight original posts adapted to two platforms, approval and reporting
Monthly
Review & Public Comment Support
For businesses that need limited support with routine public responses.
$125–$225 monthly
Monthly
Checks three times weekly on two agreed public channels and up to 20 routine responses.
Email Newsletter Setup
For businesses preparing an email channel using an approved sending platform and permitted audience.
$250–$400
One-time project
Setup of an agreed newsletter template and sending workflow in an approved platform. Access, sender requirements, audience permissions and the test method are confirmed before quoting.
Email Campaign Production
For a business with an established email platform and one campaign to prepare.
$125–$225 per campaign
Per campaign
One campaign prepared for approval in an agreed format, using confirmed content and an authorized sending system. Sending responsibility and testing are set in the written scope.
Monthly Email Newsletter
For businesses with a permitted audience and a monthly message to share.
$125–$200 monthly for one newsletter
Monthly
Welcome Email Sequence
For businesses that need an agreed introduction for opted-in subscribers.
$250–$450 for up to three emails
One-time project